Max Twelve honors the over 100-year tradition of the Swiss machinery industry with a 100% Swiss Made watch case. The photo showcases generator production around 1900 in the Sulzer area of Zurich. Thanks to Alpine hydropower, Switzerland was an early leader in railway electrification. Even today, the machinery industry remains a vital economic sector driven by innovation and high-tech products. The watch case is CNC-milled near Zurich Airport, while the dial is laser-cut from a 1 mm thick titanium plate in the Zurich Highlands. The six screws and nuts holding the case together are CNC-turned in the Jura region, and the movement comes from the renowned Sellita manufacture in La Chaux-de-Fonds. Wearing a Max Twelve means wearing a piece of Swiss industrial history, crafted with the utmost precision and dedication to the finest Swiss standards. With only 120 watches produced annually, each piece embodies exclusivity and rarity. The Max Twelve is delivered with a dark brown leather strap and a black silicone strap.
